Campaign Planning

From brief to fully scoped campaign plan in 20 minutes

20 minutesManual: 4-6 hours

Takes a campaign brief and produces a complete execution plan: audience segments, channel mix, content calendar, budget allocation, and success metrics. Each step builds on the previous output so nothing falls through the cracks between strategy and execution.

Workflow Steps

Brief Intake

/user-context-gathering

Structured extraction of goals, audience, constraints, and timeline

Audience Research

/synthesize-knowledge

Pull ICP data, past campaign performance, and segment insights

Channel Strategy

/deep-planning

Allocate budget and effort across channels based on historical ROI

Content Calendar

/produce-content

Generate asset list with deadlines, owners, and dependencies

Review Gate

/review-content

Cross-check plan against goals and flag gaps

Example

Q3 product launch campaign. The workflow extracts the brief, pulls conversion data from 3 prior launches, recommends a 60/30/10 split across email, paid social, and webinar, produces a 6-week content calendar with 24 assets, and flags that the webinar date conflicts with a competitor event. This is what an AI-native GTM operating system looks like in practice.