Channel Performance Review
Monthly cross-channel analysis with spend reallocation recommendations
Aggregates performance data across all marketing channels, normalizes metrics, identifies trends, and recommends budget reallocation. Compares current period to historical baselines and flags anomalies before they become problems.
Workflow Steps
Data Collection
/excel-workPull and normalize metrics across channels into a single view
Trend Analysis
/synthesize-knowledgeCompare against 3-month and 6-month baselines
Anomaly Detection
/chief-of-staffFlag metrics deviating more than 2 standard deviations
Reallocation Model
/financeBudget reallocation recommendation based on marginal ROI
Executive Summary
/produce-contentOne-page brief with charts, findings, and recommended actions
Example
Monthly review across paid search, LinkedIn ads, email, and organic. The workflow normalizes CAC across channels, finds LinkedIn CPL increased 40% month-over-month, identifies a bidding strategy change as the root cause, and recommends shifting $5K to email nurture sequences. This cross-channel analysis is a core AI GTM strategy workflow.
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Deep Dives
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Built and maintained by Victor Sowers at STEEPWORKS