/persuasive-copywriting
Persuasive Copywriting
12 masters framework applied to any copy
Overview
Short-form, high-conversion copywriting using principles distilled from 12 copywriting masters. Applies headline formulas, emotional triggers, and structural patterns proven across direct response, B2B, and content marketing.
What It Does
- Applies 12 copywriting master frameworks (Ogilvy, Schwartz, Halbert, etc.)
- Generates headline variations with strength scoring
- Structures copy for specific conversion goals
- Applies anti-pattern detection to avoid common copywriting mistakes
Inputs
- Copy brief or existing draft
- Target audience
- Conversion goal
Outputs
- Polished copy with variations
- Headline options with scores
- Anti-pattern audit
Example
Rewrite a pricing page hero. The skill generates 15 headline variations, scores each on clarity and urgency, and restructures the value proposition using the Problem-Agitate-Solve framework — a core piece of any AI-native GTM strategy.
Deep Dives
Related Skills & Workflows
Produce Content
One idea into blog, newsletter, social, images
SkillEdit Content
Rough draft into content you would actually publish
WorkflowContent Production Pipeline
7-skill chain from idea to published, reviewed content
WorkflowEvent Marketing Playbook
Pre/during/post event execution plan with follow-up sequences
WorkflowChurn Prevention Playbook
At-risk account rescue with tailored intervention sequences
WorkflowExpansion Playbook
Identify and execute upsell/cross-sell from usage signals
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Built and maintained by Victor Sowers at STEEPWORKS