Event Marketing Playbook

Pre/during/post event execution plan with follow-up sequences

30 minutesManual: 6-8 hours

Generates a complete event execution playbook covering pre-event outreach, booth/session strategy, lead capture process, and post-event follow-up sequences. Includes email templates, talk tracks, and scoring criteria for leads collected.

Workflow Steps

Event Intel

/autoresearch

Research attendee list, agenda, and competing exhibitors

Pre-Event Outreach

/persuasive-copywriting

Generate targeted emails for high-value attendees

Booth Strategy

/produce-content

Talk tracks, demo scripts, and lead qualification criteria

Follow-Up Sequences

/persuasive-copywriting

3-touch follow-up emails segmented by engagement level

ROI Framework

/excel-work

Post-event tracking template for pipeline attribution

Example

SaaStr Annual booth. The workflow researches 200 target attendees, generates personalized pre-event outreach for top 30, creates 4 demo talk tracks by persona, produces 3-tier follow-up sequences (hot/warm/cold), and sets up a pipeline attribution tracker. Every asset is generated through Claude Code GTM automation.