Outbound Campaign
Research-backed cold emails with 34% reply rate
End-to-end outbound workflow from prospect research through personalized email generation. Uses ICP scoring to prioritize targets, then generates email variations across multiple frameworks for A/B testing.
Workflow Steps
Prospect Research
/research-prospectCompany profile with ICP fit scoring
Personalization
/meeting-prepResearch hooks, trigger events, shared context
Email Generation
/cold-outbound-writer6 variations across 3 frameworks
Quality Check
/skeptical-buyerBuyer perspective critique on each variation
Example
Target 10 accounts for outbound. The workflow researches each company, identifies personalization hooks (recent funding, job postings, tech stack signals), generates 6 email variations per account across Problem-Agitate-Solve, Before-After-Bridge, and AIDA frameworks. Best variation: 34% reply rate — evidence-based GTM execution at scale.
Related Workflows & Skills
ICP Development
Tribal knowledge to validated scoring model in 5 sessions
WorkflowMeeting Prep Workflow
30-45 minutes of research compressed to 4 minutes
SkillResearch Prospect
Company into full ABM research with ICP scoring
SkillMeeting Prep
Meeting context into attendee dossiers adapted by type
SkillSkeptical Buyer
Content critiqued from the buyer perspective
Deep Dives
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Built and maintained by Victor Sowers at STEEPWORKS