Email Sequence Builder
Multi-touch email sequences with A/B variants per step
Builds multi-touch email sequences (nurture, onboarding, re-engagement, upsell) with A/B variants at each step, send timing logic, and exit criteria. Each email is grounded in buyer behavior signals rather than arbitrary timing.
Workflow Steps
Sequence Design
/deep-planningDefine goals, audience segment, triggers, and exit criteria
Email Drafts
/persuasive-copywritingWrite each email with A/B subject line and body variants
Timing Logic
/produce-contentDefine send triggers based on behavior rather than just time delays
Quality Gate
/skeptical-buyerReview sequence from recipient perspective for fatigue and relevance
Example
Post-trial nurture sequence for users who signed up but didn't activate. 5-email sequence over 14 days: activation prompt (Day 1), value-first educational content (Day 3), case study matching their use case (Day 5), direct offer of setup help (Day 9), last chance with social proof (Day 14). Each email has 2 subject line variants and behavioral exit triggers.
Related Workflows & Skills
Outbound Campaign
Research-backed cold emails with 34% reply rate
WorkflowChurn Prevention Playbook
At-risk account rescue with tailored intervention sequences
WorkflowCustomer Health Scoring
Multi-signal health scores that predict churn 60 days early
SkillDeep Planning
Complex task into step-by-step execution plan
SkillPersuasive Copywriting
12 masters framework applied to any copy
SkillProduce Content
One idea into blog, newsletter, social, images
Deep Dives
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Built and maintained by Victor Sowers at STEEPWORKS