Positioning Workshop

Category, differentiation, and positioning statement in 30 minutes

30 minutesManual: 2-3 days (workshop + follow-up)

Runs a structured positioning exercise: competitive landscape mapping, differentiation extraction, category definition, and positioning statement development. Based on the Obviously Awesome framework adapted for B2B SaaS. Produces a positioning document that the whole team can align on.

Workflow Steps

Competitive Landscape

/competitive-positioning

Map competitors by category, positioning, and differentiation claims

Best-Fit Customer Analysis

/synthesize-knowledge

Identify your best customers and what they value most

Differentiation Extraction

/synthesize-knowledge

Isolate what you do that alternatives cannot or will not do

Positioning Draft

/produce-content

Category, audience, differentiation, and positioning statement

Stress Test

/skeptical-buyer

Challenge the positioning from a buyer's perspective

Example

Positioning for a developer security tool. Maps 8 competitors across 3 sub-categories, identifies that best-fit customers are mid-market DevOps teams who value "zero-config" setup. Produces positioning: "The only developer security tool that works out of the box without security team involvement." Stress test challenges the "only" claim and suggests softening to "first." Positioning built on evidence, not instinct — that's AI GTM strategy.