/competitive-positioning
Competitive Positioning
Autonomous competitive analysis sprint in 12 phases
Overview
Chains 6 skills into a 12-phase sprint that produces battle cards, an 11-section positioning canvas, gap analysis, and a self-contained HTML deliverable. Researches autonomously from shared contexts, CRM, and web scraping with only two human touchpoints.
What It Does
- Loads client context from shared context files, CRM, and engagement files
- Scrapes competitor websites via 4-tier fallback ladder (Playwright, WebFetch, SERP, manual)
- Generates battle cards per competitor with win/lose messaging and trap questions
- Synthesizes 11-section positioning canvas with gap analysis for uncontested territory
- Validates messaging through /skeptical-buyer and assembles HTML deliverable
Inputs
- Engagement or workstream name
- Optional competitor list
- Shared context files
Outputs
- Battle cards
- Comparison matrix
- Positioning canvas
- Gap analysis
- HTML deliverable
Example
For a consulting engagement, run /competitive-positioning start. It pulls shared context, scrapes 5 competitor websites, generates battle cards, identifies 2 pieces of uncontested territory, and delivers a single HTML report — the competitive layer of a full Claude Code GTM stack.
Related Skills
/hypothesis
Hypothesis Builder
ICP data into testable outbound pain hypotheses
/skeptical-buyer
Skeptical Buyer
Content critiqued from the buyer perspective
/research-prospect
Research Prospect
Company into full ABM research with ICP scoring
/meeting-prep
Meeting Prep
Meeting context into attendee dossiers adapted by type
Deep Dives
Related Skills & Workflows
Hypothesis Builder
ICP data into testable outbound pain hypotheses
SkillSkeptical Buyer
Content critiqued from the buyer perspective
SkillResearch Prospect
Company into full ABM research with ICP scoring
SkillMeeting Prep
Meeting context into attendee dossiers adapted by type
WorkflowWin/Loss Analysis
Pattern extraction from closed deals to improve future win rate
WorkflowSales Enablement Content
Battlecards, one-pagers, and objection handlers from CRM data
Ready to use /competitive-positioning?
This skill ships with every Knowledge OS installation. Set up your system in 90 minutes.
Built and maintained by Victor Sowers at STEEPWORKS