Product Launch Plan
Full launch plan from positioning through Day 30 metrics review
Generates a complete product launch plan: pre-launch preparation, launch day execution, post-launch follow-up, and metrics review. Covers internal enablement, external communications, channel-specific content, and success criteria. Designed for B2B SaaS launches.
Workflow Steps
Launch Brief
/user-context-gatheringExtract product details, target audience, timing, and goals
Pre-Launch Plan
/deep-planningInternal enablement, beta feedback collection, and content production timeline
Launch Content
/produce-contentBlog post, email announcements, social posts, and sales one-pager
Execution Checklist
/kanbanDay-by-day execution plan with owners and dependencies
Metrics Framework
/revopsSuccess metrics with 7-day and 30-day review gates
Example
Launching a new enterprise tier. The workflow produces a 4-week pre-launch timeline, generates a blog post, 3 email sequences (prospects, customers, partners), 8 social posts, a sales one-pager, an internal FAQ, and a metrics dashboard spec tracking sign-ups, demo requests, and pipeline generated at Day 7 and Day 30. One Claude Code workflow, 12 deliverables.
Related Workflows & Skills
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SkillContext Interview
Structured interview to surface hidden requirements
SkillDeep Planning
Complex task into step-by-step execution plan
SkillProduce Content
One idea into blog, newsletter, social, images
Deep Dives
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Built and maintained by Victor Sowers at STEEPWORKS