Win/Loss Analysis
Pattern extraction from closed deals to improve future win rate
Analyzes closed-won and closed-lost deals to extract winning patterns and losing signals. Compares deal attributes, sales process adherence, competitive presence, and buyer behavior across outcomes. Produces actionable recommendations, not just data.
Workflow Steps
Data Collection
/excel-workPull closed deals with full attribute set and activity history
Pattern Extraction
/synthesize-knowledgeIdentify statistically significant differences between wins and losses
Competitive Analysis
/competitive-positioningMap which competitors appeared in losses and their win patterns
Recommendation Brief
/produce-contentSpecific, implementable recommendations ranked by expected impact
Example
Analysis of 60 closed deals from Q1. The workflow finds that deals with 3+ stakeholder meetings close at 2.4x the rate, losses correlate with single-threaded deals where the champion is below Director level, and Competitor X wins 70% of deals where they get a POC before you do. Pattern extraction at this depth requires a structured knowledge system.
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Deep Dives
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Built and maintained by Victor Sowers at STEEPWORKS