/hypothesis

Hypothesis Builder

Name: Hypothesis Builder
Author: STEEPWORKS

ICP data into testable outbound pain hypotheses

B2B TierIntelligence & Research

Overview

Generates 3-7 testable pain hypotheses from ICP profiles, win/loss data, and CRM evidence. Each hypothesis has confidence levels, search angles, and experiment tracking with go/no-go evaluation so hypotheses get tested, not just written.

What It Does

Loads ICP context and queries CRM for recurring pain themes from win/loss data
Generates structured hypothesis sets with pain descriptions, best-fit profiles, and search angles
Tracks experiments with success metrics, sample sizes, and decision criteria
Evaluates results against thresholds and produces GO/NO-GO/INCONCLUSIVE verdicts

Inputs

ICP definition
Win/loss data
CRM deal data
Campaign results

Outputs

Hypothesis set (JSON + Markdown)
Experiment cards
Go/no-go evaluations

Example

/hypothesis

Launching outbound for a new vertical. The skill pulls your last 90 days of closed deals from HubSpot, clusters the pain themes, and produces 5 hypotheses ranked by close-cycle speed, ready to hand to cold outbound for email personalization.